Sound Familiar?

Choose Your SEO Plan: Core, Search, or Authority

Match Your SEO Investment to What Your Business Needs Next

Your business may need clearer service pages, stronger local visibility, or content that answers more detailed customer questions. Each starting point calls for a different level of support.

Local Marketing Voice offers a practical way to consider those priorities through Core, Search, and Authority. The aim is to choose work that addresses your current gaps and supports the customers you want to reach.

Explore the options below, then discuss the scope that fits your website, service areas, and goals.

Find My SEO Plan

Which SEO Plan Fits My Business?

  • Core focuses on the essential website and business information customers need.
  • Search builds on those foundations with broader service coverage and ongoing search improvements.
  • Authority develops deeper content and evidence of expertise for businesses facing more demanding customer questions and competition.
  • Each option should have a clear scope, agreed deliverables, and reporting. Your starting point matters more than choosing the largest package.

What Does the Core SEO Plan Focus On?

Make Your Main Services Clear and Easy to Find

Core is suited to businesses whose websites need attention to the basics. Perhaps your main service page is brief, your location information is inconsistent, or visitors struggle to find the contact form.

The priority is to give your business a clearer online presence before expanding its content.

Areas to discuss include:

  • Reviewing your main pages and identifying important gaps.
  • Improving page titles, headings, and service descriptions.
  • Checking business details across your website and profile.
  • Addressing priority technical and navigation issues.
  • Establishing a baseline for reporting.

For example, a plumbing company might start by clearly explaining its repair services, actual coverage area, and how customers can request help.

What Does the Search SEO Plan Focus On?

Reach Customers Searching for Specific Services

Search is suited to businesses with a usable website that needs more complete coverage of its services and customer questions.

A general contractor may have one broad services page but little information about kitchens, bathrooms, or additions. Search focuses on helping those individual services become easier to discover and evaluate.

Potential priorities include:

  • Researching relevant service and location searches.
  • Developing or improving dedicated service pages.
  • Adding useful FAQs and supporting articles.
  • Connecting related pages through internal links.
  • Reviewing performance and refining content over time.

Location content should reflect places you genuinely serve and provide useful details. Repeating the same page with different city names gives customers little additional help.

What Does the Authority SEO Plan Focus On?

Give Customers More Reasons to Trust Your Expertise

Authority is suited to established businesses that need deeper content and stronger evidence behind their claims.

The work goes beyond describing what you offer. It helps explain your approach, demonstrate relevant experience, and address the questions customers ask when comparing providers.

Potential priorities include:

  • Detailed guides on important service topics.
  • Project examples and approved case studies.
  • Clear team profiles and verified qualifications.
  • Content reviewed by relevant business specialists.
  • Opportunities for legitimate industry and local mentions.

Authority develops through useful, accurate information and credible evidence. Purchased endorsements or unsupported claims should never substitute for real experience.

Why Choose Local Marketing Voice?

  • Business-specific priorities: Your services and customer needs guide the work.
  • Connected support: Website content, local search, and AI visibility are considered together.
  • Clear communication: You understand the planned changes and their purpose.
  • Practical reporting: Progress is discussed alongside completed work and upcoming priorities.

Frequently asked questions

Which plan should a new business consider?
Core may be an appropriate starting point when essential pages and business information need work. We review your current presence first, since a new business may already have some foundations in place.
Request a proposal for current pricing and deliverables. Cost depends on the agreed work, website condition, service coverage, and ongoing support. Any setup charges, subscriptions, or optional services should be explained before purchase.
Confirm this in your selected scope. Profile reviews, updates, posts, and review responses involve different levels of work. Your proposal should state exactly which activities are included and how often they occur.
You can request a scope review when your services, locations, or priorities change. We can discuss an appropriate adjustment, with any revised fees, timing, and terms agreed before additional work begins.
Timing depends on your starting point, competition, and the improvements required. We establish relevant baseline measures and report progress over time. No plan guarantees a specific ranking or a fixed number of leads.
No. Start with a free visibility audit or tell us what you want to improve. Local Marketing Voice can explain the gaps and help you assess which level of support makes sense.

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